This very inexpensive shadow feels like I spent 4+ times what I did. It's soft, very buildable, very blendable, and richly pigmented. It's a very matte, glitter free, not at all chalky, next to no fallout, medium brick red (not orange at all). On bare, pale, white skin it starts pinkish but builds deeper. I blend it over darker colors or over a dark primer (like LA Girl's black primer) to produce a rich red shade. I absolutely love it. I own several reds and this is my current favorite.However, it does contain synthetic red dyes (such as Red 6 ie. CI 15850) that are allowed to be used in eyeshadow manufactured in the UK, Europe and Canada, but not allowed to be used in eyeshadow manufactured in the US. There are politics and debate about these dyes use and safety, so it's up to you to research and decide if you are comfortable using them. Also of note, it is NOT vegan (contains ingredients obtained from sheep's wool).Here are the list of ingredients off my pack:Kaolin, mica, talc, paraffinum liquidum, calcium stearate, acetylated lanolin alcohol, calcium silicate, cetyl acetate, isodecyl oleate, isopropyl myristate, isopropyl palmitate, lanolin alcohol, oleyl acetate, parfum, propylene glycol, sorbitan sesquioleate, stearic acid, tin oxide, zinc stearate, propylparaben, propyl gallate, methylparaben, citric acid, BHA. MAY CONTAIN: CI 15850 CI 19140 CI 17200 CI 77007 CI 77288 CI 77491 CI 77492 CI 77499 CI 77891 CI 45380 CI 77289 CI 15985 CI 75470 CI 77510 CI 77742 CI 77163 CI 77000 CI 47005 CI 47005 CI 42090 CI 16035 CI 73360 CI 77120 CI 45410