I've been buying these for more years than I can remember. My autistic daughter loves these things.I used to get about a month or so out of one of these, before they would start to flatten out at the tip...until about two months ago. Since my last three orders of these, I've been through countless red chewy tubes, due to them cracking and splitting at the tip. They don't even flatten out anymore. She’s going through at least 2 per week now.They must have changed the formula or process of manufacturing these. Brilliant way of making a lot more money on something that's already too expensive-make it less durable. Brilliant job, marketing team! I've even bought these online from a local vendor, and they do the same thing. I also tried to contact the manufacturer and they never got back with me. Go figure.