Yep. I bought this lipstick in three shades when it first became available in stores and hoped to never look back. After I changed my copper red hair to a cool mahogany, though, #009 (Toasting Glasses, a dusty rose shade with soft brown undertones to keep the color natural) became the ONLY shade that PERFECTLY complimented my new hair color, pale skin, and green eyes. You know, when you find your perfect jeans, your perfect supportive-but-cute t-shirt bra, and the perfect lipstick how you pray you'll never have to look ever again? That's what this lipstick did for me. Whenever I was in a store that carried it I would always visit the cosmetics aisle and buy up whatever was there. I rarely found more than two tubes, usually finding my shade (and several others) perenially out of stock. The fact that stores often seemed to be "out" set off alarm bells (been through this rodeo more times than I could ever count...) but I always had a few nearly used-up backup tubes to get me through till I could buy up more. Thanks to the caprices of cosmetics manufacturers, I knew my search for the next "okay" substitute was up the road... again. I'm just so tired of having to go through this ALL THE TIME. Back in the day, great shades of lipsticks stuck around for twenty or thirty years (Revlon's Cherries in the Snow may not be for me but it's been around forever because it's a lot of other women's "perfect"). Now, every season, cosmetics companies start over, like with fashion, only, cosmetic colors/formulas that work perfectly with a person's skin tone, hair color, eye color, etc. are RARE and don't really ever need changed-out. It's what makes the beauty industry separate from the whims of the apparel industry. When I swung by the cosmetics aisle in a nearby store last week, sadly, a woman stocking the Revlon products was forced to witness my meltdown as I saw my shade was gone. SHE was the one who noticed the entire line of soft-shine buildable lipsticks had been replaced with different colors (and, as I was to quickly learn, a vastly different formula) in an ever-so-slightly different tube. I knew I was making a mistake but I bought two, only to find my soft-shine formula had been replaced with yet another hideous practically-matte formula??. Neither tube made it into my house. Tried them in the car where both were promptly tossed in the trash. Nope. I HATE matte and it's ugly stepsister, CREAMY?/MATTE. I HATE that feeling of defeat, of being forced to waste vast amounts of precious time and money trying to find yet another perfect go-to lipstick, only to wind up with another thirty or forty failed experiments. The stock-woman suggested Amazon and I DID find MY lipstick here. But I know how this story ends. I need to make time (again) to look for a lipstick I'll love as much as this one because what's being sold here is only what's left over, since Revlon has probably ceased production.At any rate, I truly love this lipstick beyond words. This formula is perfect for people who DESPISE both the bone-dry matte/matt-ish lipsticks cosmetics companies WILL NOT STOP PUSHING, or the high-shine, over-the-top, gloppy glosses that scream 1979. The soft shine of THIS formula is just perfect - and the buildable soft-to-intense color (I like the middle ground) is great for those who prefer anything from subtle lip-balm color to a Va-Va-Va-VOOM pout. Finally, I want to say something about the the type of people who seek out this type of lipstick. We LOVE pretty shine and when it comes to these types of formulas we know the pros (see above) and we accept the cons. WE KNOW we will need to apply this lipstick often but we are fine with that because we LOVE the silky texture, the way it looks, and the way it makes us feel. We accept that pressing the lipstick to our lips all the time means that the less of it that's left equals a bit more of a mess. We KNOW that's going to happen but because we love it, we buy it. In a perfect world we could have perfect lipstick to the end. However, we know the looser formulas will never stay solid-till-the-end the way drier formulas can. But skim through the reviews and you'll see that those of us who love a soft shine ACCEPT the cons WITH the pros. If you'll get irritated by a little mess 3/4 of the way into the tube, no shiny lipstick will make you happy. I hope Revlon undrstands that people who love a shiny, buildable lipstick get it. I mean, look at the pictures with some of these reviews. Every shade is (was?) PERFECT for SOMEBODY. If Revlon would continue to sell this product online, some of us would never stop coming back for more. if they never caved to the haters I think a lot of us would have worn our perfect shades to our graves.Meanwhile, my heart is breaking... again because nothing gold can stay ?