With Amazon Prime, I waited a long time for this product to arrive which set my expectations really high as I figured that inventory was low with reason. I didn't mind the wait but once the product did arrive (three weeks after two Amazon notices of delayed shipping), I was very disappointed. Please see below:CONS:1) I ordered Energy Red. Energy Red looks more like Subtle Fuchsia.2) You have to apply three coats before the color is sitting on your lips nice and matte if you use it alone. A top coat is required.3) It stinks! CARMAX meets a hint of battery acid. I wouldn't kiss anyone with this on my lips.4) If you want to add some shine to it by using a lip balm or gloss over it, your balm/gloss will take most of it off (which is why LIP INK has their own gloss). Be warned.5) Very dry and stings upon initial application -- you get over the stinging though.6) They're not kidding about this being a liquid lip stain. You tilt it and it will spill -- so please read the instructions on the tube.PROS:1) The product is smearproof when used ALONE or prob. with another LIP INK product.2) You do NOT need LIP INK's make-up remover. I took this off my lips and my hand (during smear testing) with coconut oil.3) Vegan.WIll I purchase again? Definitely not.This looks to be more of a true red in the swatch, but it's quite pink. I wish the company would invest in better product photography, especially of each color on models of different skin tones. Considering that much of their business comes from online sales, and potential buyers looking at pictures vs. trying on the colors in person, it's strange to me they don't have better color representation. I really like the idea of this product, but I don't want to have to buy 5 reds in order to zero in on the right one.I've become a fan of Lip Ink products, over Lipsence. Lip Ink seems to stay longer without chaffing or coming off in patches. After a day's wear, the color fades into a natural, just bitten, look. My only issue is that their hues are just not rich enough. I bought Energy Red thinking it would be darker and good to use as a foundation, but it's rather light (like the others I have, including Lava Red). It is bluer than I expected and looks a lot like Koolaide stained lips when applied.OH MY GOSH! I cannot tell you how wonderful it is to FINALLY get a REAL lip stain!! I have purchased, reviewed, researched lip stains for YEARS literally! This stuff is amazing! I put it on in the morning, ate breakfast & lunch then only reapplied to freshen up. You will probably need to wear a gloss as well. But this is NOT like the "cakey" lip stuff in the store. I am so beyond happy with this product!! Thank you LIP INK Organic!!It remains for a long long long time. I like it!However, maybe because of the brush, it is a little bit difficult to put it on the lips in a perfect shape.You have to keep training to get used to it.Therefore, you will not have a messy lips for all day long.I like the color, but if you put on several times, it is just so much strong.. So make sure~!Energy Red appears more of a magenta / pinkish red on me personally, but I love the long lasting, stain coverage this provides. The color truly saturates your lips and it lasts for hours. I like that it doesn't smudge onto cups and glasses or rub off while eating.I literally NEVER wear lipstick because I usually have more on my teeth by the end of the night. This was INCREDIBLE like I ate food and drank coca cola at this my companies Halloween event nothing happened. I even put lipgloss on did not budge. It was CRAZY this actually made me consider wearing this everyday. Photo below of after 6 hours of wearing it with no reapplication - also I ate, drank, kissed my boyfriend this is how good it was!I love this lip stain. The only product I have used that actually lives up to it's stated longevity! I use the gloss on top of the stain which adds a lot of depth to the color! I do re-apply the gloss occasionally throughout the day, but never need to re-apply the color! It's worth every cent!