Weight loss.This stuff has helped me keep off 10 pounds. I'm 5'11" and down to 140 from 150 in January 2015. I swear to god this is the single reason I have lost/kept off weight.I don't care if it occasionally has a few pieces of grit in it; this is a good price, and I'm sure our ancestors dealt with far more than the occasional particle in their food.The red quinoa has this quality about it: it is firmer than the white. That means it's rather difficult to accidentally turn it into porridge, which I almost always do with the white.Its taste is also superior. A general principle is that more-pigmented foods have better nutritiona profiles than lighter-pigmented foods, so it probably is better for you than white quinoa.It is also filling - what with all the amino acids, it can 100% substitute for all other starches/grains in your diet.